Understand how to achieve marketing goals using a website ... plus a few useful specialist tools.

This course is for WordPress site owners who need to understand how their marketing aims will be via the development of a website. Sadly, too many site owners start to gain this understanding during the build process... but this is too late. The web developer, visual designer, and copywriter all need guidance from the the start of the requirements definition stage, long before any design or building should take place.

This video gives all stake holders some common ground and terminology upon which to build a successful project.